the 22nd Floor

PageRank reflects Google's view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that Google believes are important, receive a higher PageRank and are more likely to appear at the top of the search results. While PageRank is very relevant to a website, websites CAN survive without one. You CAN Beat the Search Engines.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.

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