the 22nd Floor

Links especially networks of reciprocal and non-reciprocal links, still rule the day when it comes to the most powerful website promotion campaign you can run for your business.
Getting your site into the search engines is one thing. It is quite another to put yourself in front of your best customers in every corner of the net they surf that is relevant to your product or service.

It is the promotion method that most experts rarely touch on. The greater amount of ?other? traffic outside what you can get from the search engines is relevent Linking. For those who are stuck on the idea that search engines are the be all and end all of website promotion, there is an internet outside the search engines.

Understanding Search Engines

The deluge of traffic available outside the search engines make the likes of Google,Yahoo,and MSN search engine traffic, look like a Chihuahua standing next to a Great Dane. What separates hobby businesses from professional, high-traffic powerhouses is understanding that search engine marketing is a small part of a much bigger picture,and sources with far greater traffic surges are left on the table.

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