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Page Rank reflects Google's view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that Google believes are important, receive a higher Page Rank and are more likely to appear at the top of the search results. While Page Rank is very relevant to a website, websites CAN survive without one. You CAN Beat the Search Engines.

Page Rank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher Page Rank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.

Google Toolbar



Google has this page-ranking feature on their toolbar. So if you have the Google Toolbar on your home computer you will see and be able to access this feature. In the toolbar and below the word Page Rank you will see a small horizontal box or bar this is the area where a websites ranking is displayed, if the box is blank that is a good indication that the website may not have page rank information available, however if the box displays green then that's an indication that the website has a page-ranking there is also grey or white, now if these colors are displayed it could mean one of to things, either Google has banned this website or the information is unavailable as mentioned earlier.

Page-Ranking numbers range from 0 - 10 see example below.

I later learned that the heart of PageRank is based on mathematical formula's and unless your a mathematician can be rather scary. However for those of us who are easily satisfied with a simple explanation, [even though this topic can take you to some extreme formulas] Page-Ranking is in fact very simple.

A Simple Explanation

For those of you who have mathematical minds, and the understanding of  algorithms, spare a thought for those newer Internet entrepreneurs. Here is how a newbie may see page-ranking using my own experiences, when first encountering Googles Page Ranking system my immediate  reaction was this, if I were to be ranked  1, 2, 3,or 4, I would find myself in the best possible position! After many hours of research on the subject, I realized that it was all back the front, having a Page Ranking of 1 was not like winning gold in a race, but it was like being last! 2 and 3 fared no better. A Pagerank of 4 being far more respectable but still needs improvement. Attaining a Pageank of 5 or more is far more difficult, but when achieved brings more monetization and marketing options, not to mention that google perceives your webpage to be a trusted form of information.When it comes to page-ranking the higher the number the better it is for your webpage. Trying to get a page ranking can be a long and arduous task, and so here are but a few options for you to increase the ranking of you online business.

1. Quality Links - That is links that relate to your niche, quality will always win over quantity. Learn How To Get Links & Beat The Search Engines 
   
   
   
2. Good Page Content - Set your website up with useful and excellent content.  Interesting and appealing  content will drive traffic  to your site on a regular basis
   
   
3. Write Article's - A good thing to keep in mind is to have your articles published on other websites with a link back to your site.
   Click Here To Download This Excellent Piece Of Free Article Distribtion Software 
    
   
4. Religiously exchange links - or content with a link back to your site.
   
   
5. Search Engine Submission - Get your website listed into as many directories as you can!
   

Be Positive and accept positive feedback as a compliment, accepting criticism as a learning curve. If you have a passion for something and a burning desire to see your hard work come to fruition then there is no doubt that all your hard work and persistance will be rewarded.

Conclusion

Google has persistently pursued innovation and refused to accept the limitations of existing models. As a result, Google developed its own serving infrastructure and breakthrough PageRank technology, that changed the way searches are conducted. As with anything, whether it be business online or business offline persistence pays, putting these things into practice only serves to enhance your own techniques, always keeping you ahead of your competition.